McKinsey’s latest survey of nearly 10,000 Chinese consumers just out

Double-clicking on the Chinese consumer

Mckinsey’s latest survey  has found Chinese consumers to be more health conscious that ever before.

Consumer confidence is high,  the  one-day online-sales phenomenon in China in November known as Singles Day has become  the largest e-shopping day globally with  an estimated $25 billion in sales, or over $1 billion in transactions per hour.